Role of Marketing Research in Claims Testing:Two case studies illustrate corporate marketing research's role in designing and conducting valid advertising claims tests
Jeanne Read
Role of Marketing Research in Claims Testing:Two case studies illustrate corporate marketing research's role in designing and conducting valid advertising claims tests - August 1994 - 75
Role of Marketing Research in Claims Testing:Two case studies illustrate corporate marketing research's role in designing and conducting valid advertising claims tests - August 1994 - 75