Supporting and Challenging Advertising Claims with Consumer Perception Studies:The value of a consumer perception study depends on whether it is conducted in accordance with accepted survey principles
Jeffrey S Edelstin
Supporting and Challenging Advertising Claims with Consumer Perception Studies:The value of a consumer perception study depends on whether it is conducted in accordance with accepted survey principles - August 1994 - 79
Supporting and Challenging Advertising Claims with Consumer Perception Studies:The value of a consumer perception study depends on whether it is conducted in accordance with accepted survey principles - August 1994 - 79