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Improving the Success ratio in new products:Results of a study of 75 new product Failures and the personal experience of the author suggest methods of Reducing the tremendous waste in new product development and marketing

Theodore L Angelus

Improving the Success ratio in new products:Results of a study of 75 new product Failures and the personal experience of the author suggest methods of Reducing the tremendous waste in new product development and marketing - April 1970 - 29

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