Effective Advertising (Record no. 202449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2009 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | TEL |
| 365 ## - TRADE PRICE | |
| Order No. | 2068 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J |
| 245 #0 - TITLE STATEMENT | |
| Title | Effective Advertising |
| Remainder of title | Understanding When, How and Why Advertising works |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage/Response Books |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2009 |
| 365 ## - TRADE PRICE | |
| Price note / Type of Grant | GIA |
| Price amount | 395.00 |
| Discount | 15 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15887 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15888 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15889 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15890 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15891 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15892 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15893 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15894 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15895 | 23/08/2022 | 04/01/2017 | Books | Text | 304 | ||||||
| Not For Loan | General | BCAS Library | BCAS Library | 28/03/2011 | SM | INR | 395.00 | 659.1 TEL | 15896 | 23/08/2022 | 04/01/2017 | Books | Text | 304 |