Supporting Advertising Superiority Claims with Taste Tests:Proper selection and questioning of respondents will ensure that claims beased on surveys will pass legal and regulatory review

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Material type: Text

TextPublication details: August 1994Description: 71 In: Food Technology

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Journal Articles	BCAS Library		48;7	Available		JA01933

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