000 00429nam a2200145Ia 4500
008 170101s2009 xx 000 0 und d
082 _a659.1
_bTEL
100 _aTellis, Gerard J
245 0 _aEffective Advertising
_bUnderstanding When, How and Why Advertising works
260 _bSage/Response Books
_aNew Delhi
_c2009
365 _eGIA
_b395.00
_h15
_n2068
650 _aAdvertising
650 _aManagement
942 _2ddc
_cBK
999 _c202449
_d202449