| 000 | 00425nam a2200121Ia 4500 | ||
|---|---|---|---|
| 008 | 170104s2017 xx 000 0 und d | ||
| 100 | _aJeanne Read | ||
| 245 | 0 | _aRole of Marketing Research in Claims Testing:Two case studies illustrate corporate marketing research's role in designing and conducting valid advertising claims tests | |
| 260 | _cAugust 1994 | ||
| 300 | _a75 | ||
| 773 | _tFood Technology | ||
| 942 |
_2ddc _cJA |
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| 999 |
_c392399 _d392399 |
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