Supporting and Challenging Advertising Claims with Consumer Perception Studies:The value of a consumer perception study depends on whether it is conducted in accordance with accepted survey principles

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Material type: Text

TextPublication details: August 1994Description: 79 In: Food Technology

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Journal Articles	BCAS Library		48;7	Available		JA01935

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