Easing the Way from Laboratory to Marketplace:Why many innovations fail before reaching the marketplace and how management can improve the new product or technology's chance of commercial success
James R Kirk
Easing the Way from Laboratory to Marketplace:Why many innovations fail before reaching the marketplace and how management can improve the new product or technology's chance of commercial success - February 1998 - 68
Easing the Way from Laboratory to Marketplace:Why many innovations fail before reaching the marketplace and how management can improve the new product or technology's chance of commercial success - February 1998 - 68