Easing the Way from Laboratory to Marketplace:Why many innovations fail before reaching the marketplace and how management can improve the new product or technology's chance of commercial success

By: James R KirkMaterial type: TextTextPublication details: February 1998Description: 68 In: Food Technology
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Item type Current library Call number Vol info Status Date due Barcode
Journal Articles Journal Articles BCAS Library
42;2 Available JA02478

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