Improving the Success ratio in new products:Results of a study of 75 new product Failures and the personal experience of the author suggest methods of Reducing the tremendous waste in new product development and marketing

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Material type: Text

TextPublication details: April 1970Description: 29 In: Food Technology

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Journal Articles	BCAS Library		24;4	Available		JA04224

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